RISD Orientation

Sumer 2017

Visual identity and design for RISD’s 2017 Orientation international, graduate, and first year orientation.

Photo by Jo Sittenfeld.

Each year the RISD Design Guild is tasked with creating the visual identity for Orientation. For 2017 I used the familiar "Hi" motif and combined it with the visual identity RISD has been slowly adopting, which primarily revolves around Gotham (with the single story lowercase a) and Mercury.